Start-up Trend

                      :    Start-up culture   :
                                                                                                          By: Deergha Verma

                Think large, start small is the success mantra.
A start-up is a latest formed company or venture which can be in all forms and sizes whose purpose is to meet up with a market place needed by offerer through an innovative product or service to its potential customers by conducting research on market demand. Some of the start-up’s by youth of India in last five years are flip kart, red Buss, micrormax, urban clap, hike messenger, etc. In relation to an established firm, a successful start-up has potential to nurture within a limited factors of production too. To operate business a big market is not all what is required. It’s just a market which is needed that enables to reach and serve all those within your market.
The culture of India has immensely changed in the present scenario as it stays away from strict control and hierarchical structure. In an analysis conducted by Douglas McGregor focused that punishments and rewards for uniformity in organisation are not essential as some people are born with a drive to action with motivation.
 Presently the originators of start-up have an offbeat outlook in their style of dressing, office space and at the time of executing marketing process. The  start-up culture comprises an unconventional approach in direction of managing business. Todays start-up enterprises consists of pool table, ping pong table, lap pools, Lego stations, free healthy snacks, etc. These assists to gain pleasure with working environment which stimulate team development and creativity in employees.
Google along with some other reputed companies provide a sense of feeling to their workers as they are sitting at home. The goal of bringing such environment around them is to lessen stress and allows workers and researchers to focus one step ahead to achieve their task. In this way Google offers quality life to attain potentially huge in comparison to companies who follows traditional culture. Start up companies associated with fresh technology produces huge return to their creators and investors such as Google. In comparison to traditional business culture, start-ups  are expected to grow rapidly at a rate between 5% to 7% per week in their commencing stage according to Paul Graham, co-founder of Y combinators. So start-ups are designed in a manner to grow faster.
For encouraging start-up, government of India had launched a scheme “Start-up India and stand up India” on 16th January,2016 at Vigyan Bhavan which inspires youth towards entrepreneurship by financial means to get rid of unemployment.

Co-founders Rohit Bansal and Kunal Bahl.

Snap deal is one of Indian e-commerce company founded by kunal Bahl and Rohit Bansal. It  was introduced on 4 February,2010 but expanded in September 2011 to become an online marketplace. Snap deal has 275000 sellers, over 30 million products and a reach of 6000 towns and cities across the country. Some of the investors of snap deal are Soft Bank, Alibaba group, eBay, etc. Snap deal has acquired free charge for $400 million. Today snap deal is second largest  e-tailing  company after flip kart.
India is third largest tech start-up hotspot in the world according to report by NASSCOM and Zinnov. The number of start-ups in India are expected to increase four fold from 3100 in 2014 over 11500 by 2020.